What does FUTURESTANDARD do
‍FUTURESTANDARD builds clarity in a world moving too fast. We explore emerging behaviours, test future concepts in the real world, and turn signals into ready to use strategic assets for luxury brands.
‍Are you an agency, a consultancy, or a venture studio
‍You get the speed of a startup studio, the creativity of a boutique agency, and the rigour of a consultancy. In practice, we combine them. We research, design, validate, and produce insights or concepts that your teams can act on immediately.
‍Who is FUTURESTANDARD for
‍Our work is tailored for innovation leaders, CMOs, and creative directors in luxury fashion, beauty, hospitality, and premium lifestyle sectors who need clarity on what comes next.
‍What makes your data different
‍Instead of relying on desk research, we run real world smoke tests, controlled experiments, and structured AI analysis. Every data point is generated by us which means you get signals nobody else has.
‍How do you generate your proprietary data
‍We run high velocity experiments across social platforms, landing pages, and targeted communities. These tests reveal emerging consumer desire long before a trend becomes visible in mainstream reports.
How accurate is your prediction
‍Our focus is directional insight backed by behavioural proof. We don’t try to predict the distant future. We uncover early shifts and validate them with data so your brand can act before competitors notice.
‍What industries do you cover
‍We specialise in luxury fashion, beauty, wellness, travel, lifestyle, and the cultural spaces that influence them.
What is a smoke test
‍A smoke test is a rapid experiment where an idea is shown to real consumers through an ad or landing page. Their behaviour reveals what resonates. It’s the fastest way to validate early stage concepts.
‍Can we request bespoke research
‍Yes. We design custom experiments, conduct deep dive investigations, and build dedicated insight reports for specific categories or strategic questions.
‍Can you run an innovation sprint for us
‍Yes. We design short and intense sprints where we go from signal discovery to concept sketches and consumer validation within days.
Can you help us launch a concept
‍We can help you build early brand worlds, landing pages, prototypes, and consumer testing pipelines. For full go to market execution, we collaborate with partner studios.
‍How do we start
‍Most clients begin with a discovery call followed by a short research sprint or by subscribing to the weekly insight decks.
‍How long does a project take
Fast cycles are part of our DNA. A targeted sprint can take one to two weeks. Larger projects usually range from four to eight weeks.
‍How do you handle confidentiality
‍All client work is handled under strict confidentiality. Proprietary data generated for you stays yours.
‍Can you integrate with our internal AI tools
‍Yes. We deliver structured data sets designed to plug into your internal AI models, knowledge graphs, or creative engines.
‍Do you have case studies
‍Case studies are available upon request and shown during private presentations since most work is confidential.
‍Do you work with startups
‍Yes, when the project aligns with our future lens. However our core focus is established luxury groups and category leaders.