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Shop our learnings and data from our early stage ventures
& experiments looking into the future of luxury.
DROP 002 - 025 - We investigate the future of scent in market of global functionalisation, longevity and holistic health. When everything needs to be intentional, how does scent, fragrance integrate into future lifestyles?
Get the data sets and consumer data to supercharge your innovation strategy, product development and futureproofing.
We make merch that you can buy. Firstly because we think it's fun and secondly because we like making working prototypes of what we discover to be future hits.
DROP 001 -025 : With the BRIGHT TOMORROW experiment, we built an e-commerce website that proposed different new and radical sun protection techniques, from SPF beauty products, through UV protective clothing and masks to nutri-cosmetic drinkable SPF and supplements. We targetted affluent luxury "to be" consumers across different continents, where UV protection is relevant even during the continental winter to see where we
Our initial research was into where beauty, skincare and global warming will collide in the future. With extensive research from across the globe, we position where we believe the future will go for the luxury consumer as the world moves into a more extreme climate reality.