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FutureStandard explores and experiments with hypotheses about emerging consumer behaviours and lifestyles, new business models and synthetic lifestyles in the realms of luxury, beauty & wellness.
We achieve this by developing ventures positioned firmly in Horizon 3, enabling us to gain first-hand consumer insights and explore trends. This approach allows us to create data-driven responses to what’s next for the luxury industry.
We build ventures for future insight.
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IN PROGRESS
GLOBAL WARMING:
BEAUTIFUL
As our climate changes how will future consumers react to a hotter, more humid world, and will this lead to changes in their skincare routines?
As new brands appear to cater to the consumers climate, they're set to capture large market shares, leaving incumbents challenged.
We know and you can find out.
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IN PROGRESS
LOYALTY 3.0:
CONNECTIONS TO BRANDS
With brand loyalty being at it's lowest ever in the luxury beauty sector, we're looking at ways in which brands will be able to create new connections with customers, creating a new layer of fans, ambassadors and then customers.
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ON DEMAND
PROPOSE AN EXPERIMENT
Get in touch to check out our experiment roadmap and collaborate to test the hypothesis that you're looking for. We build on spec experiments that allow luxury brands to understand the major shifts in consumer behaviour, new sustained trends with data and pure insight.
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We've worked for some of the world's most prestigious luxury brands
LIVE VENTURES
To test our hypotheses, we build companies and ventures, each with the potential to become a future revenue-generating asset, whilst generating insight into tomorrow's consumer.
LEARNINGS & INSIGHT
Our ventures are methodically designed to address both measurable and immeasurable hypotheses, providing strategic insights based on real-world experiments while ensuring 100% brand protection.
REPORTS & SCENARIOS
Customised, tailored, and bespoke reports that capture all our learnings and their implications for the future of luxury, delivered in the format that works for you and your teams.
OUR THEMES
We're exploring different themes throughout the luxury industry, from beauty, fashion to the automotive sector, all centered around one thing : The future consumer. Discover some of our themes.
MONTHLIES
Every month, we provide our customers with insights into the trends and developments we are observing across our roadmap.
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FUTURESTANDARD® is led by Ross McCurrach, who previously worked with the world's most prestigious luxury brands to develop their experimentation platforms and innovation strategies.
He is supported by a small, agile team that methodically builds ventures, ensuring that even the most far-reaching hypotheses are tested and addressed in a creative, culturally relevant, thorough and rigorous manner.