The sun is getting brighter. And it's not going to get better, at least for a while. Using our proprietary data set from the BRIGHT TOMORROW experiment, we've pulled out a whole set of insights and future scenarios that inspire and define where the future luxury consumer is going to be turning towards to protect themselves from the sun.
THE EXPERIMENT
We built an e-commerce website with potential future sun protection products, ranging from SPF beauty products to edible SPF supplements, drinks and luxury fashion products.
Our initial research was into where beauty, skincare and global warming will collide in the future. With extensive research from across the globe, we position where we believe the future will go for the luxury consumer as the world moves into a more extreme climate reality.