✅ Predict consumer shifts in fragrance rituals and sensibilities ✅ Backed by experimental data, expert interviews & proprietary foresight ✅ For R&D, innovation, and product strategy teams in luxury fragrance
THE EXPERIMENT
We built a new product called AURA. A cooling mist with aromatherapy embedded, but also an extra spiritual layer that’s added on top. Our holisitic healer has energised the water and the ingredients to alleviate eco-anxiety, the number one pervasive anxiety across every generation. And the results, well, let’s say they’re fascinating.
Our initial research was into where beauty, skincare and global warming will collide in the future. With extensive research from across the globe, we position where we believe the future will go for the luxury consumer as the world moves into a more extreme climate reality.