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FUTURESTANDARD explores and experiments with hypotheses about emerging consumer behaviours and lifestyles, new business models and synthetic lifestyles in the realms of luxury, beauty & wellness.
We achieve this by developing ventures positioned firmly in Horizon 3, enabling us to gain first-hand consumer insights and explore trends. This approach allows us to create data-driven responses to what’s next for the luxury industry.
We build ventures for future insight.
ONGOING AREAS OF EXPERIMENTATION
GLOBAL WARMING:
BEAUTIFUL
As our climate changes how will future consumers react to a hotter, more humid world, and will this lead to changes in their skincare routines?
As new brands appear to cater to the consumers climate, they're set to capture large market shares, leaving incumbents challenged.
We know and you can find out.
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FUNCTIONAL FRAGRANCE
More than smell.
Building new scents that have new and innovative features, such as healing functionalities.
PROPOSE AN EXPERIMENT
Get in touch to check out our experiment roadmap and collaborate to test the hypothesis that you're looking for. We build on spec experiments that allow luxury brands to understand the major shifts in consumer behaviour, new sustained trends with data and pure insight.
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OUR PAST CUSTOMERS
WE BUILD EXPERIMENTAL VENTURES DELIVERING
DATA
Our ventures are methodically designed to generate data, testing both measurable and immeasurable hypotheses, providing strategic insights based on real-world experiments while ensuring 100% brand protection.
LIVE VENTURES
To test our hypotheses, we build companies and ventures, each with the potential to become a future revenue-generating asset, whilst generating insight into tomorrow's consumer.
INSIGHT & FORESIGHT
Using our datasets we understand current future scenarios, draw conclusions, build insight and future scenarios. We use this proprietary data to help brands future proof their scenarios and understand what the next big hits are going to be, in terms of business model and radical consumer behaviour.
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FUTURESTANDARD® is led by Ross McCurrach, who previously worked with the world's most prestigious luxury brands to develop their experimentation platforms and innovation strategies.
He is supported by a small, agile team that methodically builds ventures, ensuring that even the most far-reaching hypotheses are tested and addressed in a creative, culturally relevant, thorough and rigorous manner, to build or not to build.